Fibwi and UD Poblense renew and strengthen their partnership for the 2026-27 season
Fibwi and Unión Deportiva Poblense will continue working together throughout the 2026-2027 season after officially formalising the renewal of their sponsorship agreement.
UD Poblense president Miquel Molondro visited Fibwi’s facilities in Palma, where he met with Francisco Alcalde, Founder and CEO of Fibwi, to formalise the continuation of a relationship that has become firmly established over recent years.
The new agreement also represents a step forward in the collaboration between both organisations, strengthening Fibwi’s presence around the first team and expanding the joint initiatives that will be carried out throughout the season. Fibwi will increase its presence on the team’s official and training kits, as well as on different garments worn by players and coaching staff, further strengthening the company’s visibility as the club’s main sponsor.
The partnership will also take on a stronger communications and content dimension. The brand will be present at press conferences, interviews, official photographs and different audiovisual content produced by UD Poblense.
One of the main new developments is Fibwi’s participation in “INSIDE UD POBLENSE”, a new audiovisual format that will bring supporters closer to the team’s day-to-day activities, showcasing training sessions, match preparations, away trips and other sporting and social aspects of the club.
The agreement also includes a greater joint presence across social media, videos, digital content and audiovisual broadcasts, strengthening the visibility of UD Poblense’s sporting project while creating new ways of bringing the club closer to its supporters.
Fibwi will also continue providing its telecommunications and broadband services at different UD Poblense facilities and premises.
Molondro: “It is a new future for Poblense and for Fibwi”
During the signing ceremony, the president of UD Poblense expressed his particular appreciation for Fibwi’s continued support and its commitment to the club for the new season.
Miquel Molondro said: “I would like to thank Paco Alcalde and his entire team, who are a great team, for all the years they have continued with us and for continuing this year with a new proposal. It is a new future for Poblense and for Fibwi, and we want people to watch our television, which is Fibwi.”
The president of the Poblense side also highlighted the importance the relationship between the two organisations has gained: “Fibwi has been with us for many years and now becomes the main sponsor we have at Poblense.”
Molondro also referred to the new sporting chapter facing the club: “A new book begins with Julián Robles at Poblense and we hope to have a great season. The first objective is to retain our place in the division and finish as high up the table as possible.”
Francisco Alcalde: “We want to continue supporting Poblense and fight alongside them for another year”
For his part, Francisco Alcalde, Founder and CEO of Fibwi, expressed his satisfaction at continuing to be linked to one of the historic clubs in Balearic football and highlighted how comfortably both organisations have worked together over the years. “I am very happy because, for another year, we will be alongside a club that has great potential, that is historic and that makes you feel very comfortable. We want to continue supporting Poblense and fight alongside them for another year with a new future-focused project. It is a club that is up to the challenge, and we need to be there.”
Alcalde also highlighted the evolution of the agreement and the club’s willingness to incorporate the new proposals put forward for this season: “We have always been the main sponsor and Poblense has accepted the details we have proposed. Now this is also reflected in the kit, and we are very comfortable with the agreement.”
A partnership that continues to grow
The renewal of the agreement consolidates a relationship built over several seasons and now opens a new chapter with a greater Fibwi presence in the team’s day-to-day activities, more audiovisual content, new digital initiatives and greater integration between both brands.
Fibwi and UD Poblense thus strengthen a relationship built over several seasons and face a particularly exciting campaign together, marked by a new sporting project and the ambition to continue growing and establishing themselves in the division.
Another season together to continue taking the name of Poblense and Mallorca as far as possible.