Fibwi takes another step in the expansion of the group and as a reference communication medium

- The Internet telecommunications, telephone, and radio and television services operator joins the Association for Media Research, AIMC.




The Internet telecommunications, telephone and radio and television services operator, fibwi, takes another step in the expansion of the group and as a reference media with its entry into the Association for Media Research, AIMC.


The Association for Media Research (AIMC) is made up of a large group of companies whose activity revolves around communication, both in its informative and commercial aspects, to find out what media consumption is like in Spain.


"For fibwi, the audience constitutes its direct client, and their knowledge is essential to create a successful product; knowing that audience means locating current and potential clients to reach with its advertisements, and the group's entry into the AIMC and the realization of the EGM represents a very important milestone in its expansion as a reference media," says fibwi's deputy management, Andreu Villalonga.


"Being an AIMC associate allows fibwi to include its radio station, Fibwi Radio (103.9) in the EGM, the national meter par excellence "and to be able to quantify its entire audience in a modern and totally reliable way," concludes Andreu Villalonga.