Four Mallorca players, protagonists of the new fibwi spot
Under the slogan "The team's real fiber", the advertising campaign redefines the concept of closeness and authenticity in Balearic sports sponsorship.
Fibwi, the leading telecommunications and media company in the Balearic Islands and official sponsor of RCD Mallorca, takes a step forward with the presentation of its most impactful advertising campaign to date. It is a cinematic-style spot starring four first-team players: the striker Vedat Muriqi, the defender Martin Valjent, and the midfielders, Sergi Darder and Manu Morlanes.
The filming was carried out entirely at the Antonio Asensio Sports City facilities. The choice of this strategic location has made it possible to capture the players' working environment and daily life with maximum authenticity, offering a fresh perspective away from the stadium's usual spotlights.
For this project, Fibwi has relied on the prestige of the Mallorcan filmmaker Marcos Cabotá, who has been nominated twice for the Goya Awards. Cabotá has given the piece an innovative approach, seeking to show the most human, natural, and friendly side of the players, a register deliberately far from the formality often projected by sports figures.
Marcos Cabotá highlighted the exceptional chemistry on set:
"It has been an exceptional shoot. My goal was to capture the essence of these great professionals off the pitch, to show their human and fun side. The public will be surprised to see their idols in such a natural and authentic register, which was possible thanks to their total willingness and professionalism."
The core of the campaign is the powerful slogan “The team’s real fiber”. This statement not only plays with Fibwi's main product but also synthesizes the brand philosophy, using the word “real” to evoke the authenticity, closeness, and deep Balearic roots of the company.
Francisco Alcalde, founding CEO of Fibwi, explains the origin of the idea:
“We thought we could bring together players and club executives for this impact campaign because RCD Mallorca identifies us as a Mallorcan company and is an icon in Balearic sport. The fruits of years of being there through thick and thin, of suffering and getting excited match after match, reflect the same effort and spirit that characterizes us as a company. We are especially happy with the recognition and collaboration of the squad and the executives in this spot.”
Sandra Reynés, Director of Marketing and Communication at Fibwi, adds:
“With the team's real fiber, we not only reinforce our commitment to RCD Mallorca and island sports but fundamentally our closeness to our customers. We want them to understand that we are a real company from here, just like the club. Our special thanks to Rubén Forcada, Commercial Director, and Héctor Martín, Communication Director of RCD Mallorca, whose collaboration has been vital to materialize a spot of these characteristics that combines audiovisual avant-garde and football passion.”
For his part, Rubén Forcada, Commercial Director of RCD Mallorca, emphasizes:
"It has been a great experience making this spot for a loyal partner of the club, and we are happy to be able to share this excitement with all Mallorquinistas. It is an unprecedented spot and we are proud to support companies like Fibwi.”
Fibwi reaffirms its support for the club and Balearic sport while consolidating itself as a complete ecosystem of services, offering advanced solutions in fiber optics, wimax, satellite, mobile and fixed telephony, on-demand television, and comprehensive security (alarm and fire protection). This proposal is complemented by its influential media group – Fibwi TV Autonómica, Fibwi Radio, and Fibwi Diario – reaffirming its key role in local information and its deep roots in the social fabric of the islands.
With this launch, Fibwi not only reinforces its commitment to sports and cutting-edge audiovisual production but also consolidates its promise to offer the best comprehensive service to all its customers in the Balearic Islands.